The algorithm that Google launched on the 27th September 2013 “Hummingbird” is known to be more linked to the human way than only to get results based on matching the keywords. This is known to be more friendly approach than understanding the words that are scattered. The new algorithm of Google that is helping the users in getting correct answers to their queries because of the meaning that it understands in the query. The SEO’s are now worried about the page rank which actually will not be considered because the keyword optimization is not focused much but the content is focused. So the SEO is trying to understand the users as it is all about understanding the user and what the user is looking for.
How to help users?
There may be four or five diverse set of users who are searching for answers to their queries from your content. The key of your site is to understand what is offered to the user and how the users feel about the experience. When someone types a keyword that is related to your website content it should come up and the content should be such that the users should feel the quality of the content and must get information.
The traditional techniques used to think about the topics the users will be interested in and how the content can be helpful to them. The research on keywords is something that will help to understand the user’s queries and what they are looking for in the traditional technique but the marketers responsibility is to go even beyond this information. The marketers are supposed to bring a change in the content which provides very useful, high quality content and very engaging content which have apt keywords on the web page.
Keyword optimization is though very crucial and it occurs when a topic has good quality and information it is also important to reinforce the topic of the page. In order to get better results and ranking for your site it is important to understand the users by talking to people, having conversation face to face and online as this is something that will bring you closer to them and make you know what they need and what smatters to them and after this process you can execute your content on the same basis.
The keywords are still important to Google but the fact is the search engine wants publishers to be more focused on the content rather than only keyword optimization which is useless. So far there is no problem in getting traffic for the websites though the hummingbird has been in force from past month. The SEO’s should concentrate on the pages that are giving them more value and the content that is generating highest ROI.
Hummingbird is focusing on every phrase and it is trying to find the meaning of the complete question of the user than only concentrating on the keyword this has brought a lot of change in the way people get the results.
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